Micro-Influencer

What is a Micro-Influencer?

Large corporations have million dollar budgets to endorse athletes and celebrities. To level the playing field, small businesses have micro-influencers. A micro-influencer is social media user with an audience between 1,000 and 50,000 followers on a particular social media platform. This audience should be focused to a specific niche, topic, or passion.

When it comes to influencers, in many cases, a smaller audience is better. This is due to larger influencers not having the same amount of engagements and impressions; despite having a larger audience than micro-influencers. And in the world of influencer marketing, engagements is what matters most.

Micro-influencers help small businesses get to their customer through their follower network. Before the internet, a potential customer would ask a friend for recommendations. Today, a potential customer checks Instagram daily for an average of 2-hours a day, and throughout that time period they view images of local restaurants that their network have visited.

Still not convinced and want a more thorough explanation on Micro-Influencers? Follow the link for Forbes’ explanation on the future of influencing.

If you are a micro-influencer in the Dallas Fort-Worth area and want to join the Deep Ellum Consulting team to help you get connected with other businesses, Contact Us.