Whether you heard of PPC marketing or are wondering if it is right for your business, you have come to the right place.
What is PPC?
To start, PPC stands for Pay-Per-Click. But what are you paying for and what is a click? PPC is a model of advertising where an advertiser is charged a fee every time an ad is clicked. It is a way to buy clicks to your website, instead of hoping people come visit your website. This is a great way to get traffic to your website when growth is slow, or just in the need for more exposure.
The most popular form of PPC advertising is Search engine ads. This would be the ads you see at the top of your google search. For example if you search “Restaurant Photography,” Deep Ellum’s ad is the first and top result in the Dallas Fort Worth Metroplex. Because restaurant photography is a service we provide, we made sure that we optimized our ad to be the top result in Dallas. This although useful is not an easy task.
Every time some one Clicks on our ad, Deep Ellum Consulting pays $1.50 for the click. That click though usually turns into a new customer making the $1.50 we spent a small investment for a valued customer.
Google PPC
As mentioned before, being the number one search result is not easy. Even you reading and clicking on this is a calculated process to make sure everything matches and the people searching for PPC are finding the correct information. To do this Deep Ellum Consulting uses a a method of identifying different search Keywords. The main things we do to become the number one result are
Keywords Relevance: Each keyword in the page content and in the ad are matched in order to optimize the ad and have relevance in the Google Algorithm.
Landing Page Quality: The page content has to have keywords that the ad will have. If the keywords on your website do not match the ad, then their is no point in running the ad.
Quality Score: Google rates the aforementioned details, and Deep Ellum Consulting uses this quality score metric to make sure everything is optimized.
Creativity: A lot of people run ad and PPC ads, and for that reason Deep Ellum Consulting stays creative. Our clients are small businesses so we make sure the ads we run match their personality. This leads to more fun and effective ads.
Is PPC for you?
Large companies are constantly running ads on TV and huge Billboards. PPC is a way to advertise to your customer without dishing out money that corporations set aside for their marketing budgets. The best part about PPC is you are able to set your monthly budget, making it easy to account for. If your business is slowing down, need new customers, or want to promote an event then PPC might be right for you. If you just want more web presence then PPC might be right for you.
If you are interested in PPC marketing, contact the Pros at Deep Ellum Consulting and let us help you boost your presence.